Highlighting excellence values from IMS, by Kimberly B.
Instead of getting caught up in little things like percentage margins and numbers, Bezos is a master at thinking long-term and putting people first — even when it seems like a poor business decision. Let’s take a look at some of the philosophies behind this passionate leader’s success in running a positive, change-making company.
Customers first, profit second
We’re not competitor obsessed, we’re customer obsessed. We start with the customer and we work backwards.
A large part of Amazon’s ongoing success is due to the fact that it’s an incredibly likeable company. This because Bezos focuses on people — not profit — to a surprising degree, by continually making decisions based on whatever is best for the customer. He even does this when it means that Amazon loses out on profit in the short term, trusting that customers will show their appreciation for Amazon’s products and services by sticking around in the long-run.
Its mission statement: We seek to be Earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators.”
Bezos demonstrates that having our customers’ best interest at heart can help us succeed far beyond profit margins: earning their trust, repeat business, loyalty, and support provide the foundation upon which long-lasting, influential enterprises are built.
Patience and long-term perspective
Just by lengthening the time horizon, you can engage in endeavors that you could never otherwise pursue. (…) We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.
From its inception in 1994, Amazon.com took its time to generate financial gain — in fact, it didn’t start profit until years later in 2001.
Work within our limitations
Frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
It’s easy to get caught up in thinking that we’d be able to do better if we had more money, more employees, or more resources. The reality, however, is that we create our own opportunities by working with whatever we have. Both entrepreneurship and leadership are highly creative endeavors; they thrive on limitations, and reward those who use them to innovate.
Values and intention
The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is, ‘why not?’
At the end of the day, Bezos’s story reminds us that aligning our business decisions with our passions and values is a pathway to creating true change in our industry. To manifest abundance, we need to trust our intuition, and commit to our customers above all else. This includes taking risks (while also minimizing risks), embracing failure, and trying new inventions.